Ever Wondered What eBay Really Is?

eBay

So what is eBay anyway? You probably already have some idea of what eBay is, but let me elaborate a little further.An easy way to look at eBay is to imagine a worldwide newspaper full of classified ads. This worldwide classified ad section has products and services for sale. Or imagine a huge bulletin board that millions of people can see and put their ads on. Of course, eBay charges sellers to put an ad on their website, but the exposure to the millions of worldwide buyers is worth it.Also, anyone can put almost anything for sale on eBay. News stories abound about the ridiculous and bizarre actions on eBay. One notable example is the grilled cheese sandwich with the (supposed) image of the Virgin Mary that sold for $28,000.However, not every seller is "out to lunch." With over 276 million users on eBay, there will be some oddballs, but the majority are average hard-working people just like you or I.These millions of users are part of the eBay "community." When you have registered on eBay, you'll deal with other users directly. Any purchase you make are between you and the other seller. All transactions happen one-on-one, just like it would in a marketplace in a town square. eBay is just the venue where the buyers and sellers meet. One on one, they haggle over the price and then complete the transaction.When you start out on eBay, you might feel overwhelmed. Don't worry, it gets easier. At first, without any experience or training, it can be a little tricky to get your ad noticed among the 3.6 million other items added every day. But in time, you too can learn the tricks of the trade to sell and make a nice profit selling on eBay.The key is to find someone who has already been there and ask if they can show you the ropes. Find a seller who has been selling on eBay for many months or years. Look at their feedback and see if they are providing a good customer experience.Also, you could look for an Education Specialist trained by eBay. These people have graduated from a course to be able to teach beginning sellers how to get started on eBay. They know how to teach you, and they want to help.It doesn't matter whether you're young or old. The great thing about eBay is that anyone can get started no matter who what their level of experience. You can get started even if you know nothing about computers or e-commerce. Everyone starts at the same place, with 0 feedback and no experience. You can learn how to sell on eBay. With time and experience, you'll become a successful eBay seller.

Adwords Management

Optimize Your Campaign For Google Are all of your keywords stuffed into one or just a few adgroups? Google hates it when campaigns are like this and determines that your campaign has 0 Relevancy! I know this strategy works, so for all of my clients I make their campaigns Super Relevant by taking each individual keyword and putting it in ad adgroup all on it's own! I know, it's days worth of work, but it reduces their click cost by an incredible amount! If you don't follow crucial step #1 you're going to be slapped! This means that Google will charge you insane amounts of money for your clicks and give your ads horrible placement.Optimize your ads for Google The structure of your ads play a huge role in determining how much you pay per click. Just like in step #1 Google is obsessed with "Relevancy". Google's idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; Once in the ad title, and once in the ad text. If Google see's that your ad displaying for the keyword, "injury attorney" actually has the keyword "injury attorney" appearing in your ad title and inyour ad text then Google is going to reward your ad for being perfectly relevant to the keyword that was searched on. Google is going to reward you in two ways, 1) by charging you less per click and 2) by giving your ad a higher ad placement! But that's not all! Who searches on the keyword "injury attorney" will be more inclined to click on your ad because the actual keyword they searched on shows up twice in your ad! That means that by optimizing your ads you get more clicks, you spend less, AND you get higher ad placement! It's a win win situation!You might ask, "Well how will I ever have time to write a super targeted ad like that for every keyword I have? That seems impossible!" Well, if you don't have time you should make time. My company write a super targeted ad for EVERY keyword that you have! It's a huge load of work, but we've found it's definitely worth it for our clients. Stay tuned for part 2 of this article series, on "Optimizing your site for Google and Keyword Swiping".